Minimal
designs are back in business again. By now everyone must have recognized the
revival of the significant style of the 90’s (of course there was also the
grunge style- the complete opposite- but now we are talking about the “less is
more” style!)
Brands like
Acne, Céline, Jil Sander, Maison Martin Margiela and many more are giving us the
perfect clean cuts and neutral colors back.
Calvin
Klein is considered to be one of the genius founders of minimalism in fashion.
In the 1960’s he was working at Seventh Avenue in New York
As well as
Calvin Klein Giorgio Armani had a massive influence on minimalism by trying to
drape his designs on the body. He created a floating look by avoiding too much
structure on the fabrics.
Azzedine Alaïa brought up a different kind of “reduced silhouettes” by not adding an extra
silhouette and just working with the body shape. He was the first one to work
with stretchable materials and is famous for his clinging dresses.
The
spotlight is on fabrics like satin, jersey, stretch and chiffon since the
cut is so simple and only supports the body. The materials become their own embellishment.
Even buttons were banned so that these clothes represent functionality in its
most simple form.
